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September
2009
Welcome to the
September 09
issue of the Research Team's newsletter. We
have summarised in one place all the relevant
statistics, trends and tourism insights that we
monitor, research and analyse. If you have missed
the other issues of TourismTrendSpotter please
click
here to view them. We would welcome any
feedback you might have so that we can develop
this newsletter into a communication you will use
and value.
Best wishes,
Main
Sections:
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Tourism Stats
Monitor
Domestic trips in the first five months
of 2009 have balanced out and are now showing a 1% rise across all trip types, although business
travel and people visiting friends and relatives (VFR) are still
down.
Spend amongst holiday trips is up 5% while spend from business travel and VFR trips
are still down. The number of
inbound visitors to the UK was down, although June shows an increase
of visitors from Europe. Most visitors' currencies are going
further with each visitor
spending more on average. Less UK residents are travelling abroad
for their holidays.
New
Interactive Dashboard
To explore the
dashboard click on the buttons below
*VFR = visiting friends and
relatives
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Tourism News
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Impact of
the recession hits inbound tourism the
hardest
According to a new report by
VisitBritain the number of trips to Britain
could fall by as much as 5% in 2009. In its
annual review for 2008/09, the tourism body
said business travel was particularly
vulnerable.
“In addition, airlines face a
particularly challenging period, being held
back by fragile demand and the spectre of
burgeoning oil prices once again. It is
therefore critical that we continue to keep
a close eye on international travel trends
over the coming months.” VisitBritain
chairman, Christopher Rodrigues.
The report said the global recession started
to hit inbound tourism towards the end of
2008, and in the first six months of 2009
there was a 9% decline in inbound visitors.
“Business and corporate travel are worst
affected,” it said. “But leisure
travel has bucked the trend, with inbound
holiday visits up 4% in the first half of
the year. Of course, the weak pound and the
relative strength of the dollar and euro
presented us with a great opportunity to
focus on ‘value’."
VisitBritain outlined its strategy to
support the continued prosperity of the
tourism industry, outlining four areas of
focus:
 To
inspire travellers from overseas to visit
and explore Britain
To
deliver a global network to support tourism
promotion overseas
To
champion tourism and engage industry and
Government in support of its growth
To
maximise the tourism legacy benefits of the
2012 Olympic and Paralympic Games
Source: 14 September 2009
www.travelmole.com
'Staycation'
holidays continue through May
In the month of
May, domestic tourism trips in the UK
increased by 7% compared to May 2008, with
the highest trip volume in this month since
the start of the current United Kingdom
Tourism Survey in 2005. Continuing the trend
seen in previous months, 2009’s overall
“flat” performance masks considerable
differences by trip characteristics. Pure
holiday trips between January and May 2009
continue the ‘staycation’ trend with
increases of +16% UK and +15% England.
Source: September 2009
eNews from VisitEngland Issue 6
A British
hotel goes bust every other day in spite of
'staycation' holiday boom
Hotel companies are going bust at the rate
of one every other day despite 'staycation'
Britons taking more holidays in their own
country. There were 53 hotel insolvencies in
the April-June 2009 period, according to
figures from accountancy firm Wilkins
Kennedy.
Across all sectors there were 6,588 company
insolvencies in the April-June 2009 period -
65% more than in the July-September 2007
period just before the credit crunch began.
The crash in
property values has not just impacted on the
real estate and construction sector, it has
also sent a shockwave through the other
sectors like hotels with the average UK
hotel now worth less than it was a couple of
years ago.
"Despite the rise of the staycation, UK
hotel groups are going under at a faster
rate than ever. In part this is because
banks are understandably reluctant to lend
to companies whose underlying assets are
based on property and that means hotels."
"The growth in the staycation might not
cover the revenue UK hotels have lost from
cutbacks in business travel, lower spend on
corporate conferences and the lower spend
per guest on extras like spas, room-service
and dinner." Wilkins Kennedy director,
Anthony Cork
More Brits may
be staying at home but UK hotels are still
struggling to stay in business.
Source: 07 September 2009
www.DailyMail.co.uk
easyJet
switches aircraft to more profitable bases
easyJet is reducing its Luton flying
programme by 20% and closing its East
Midlands base.
“A critical part of our success has been
optimising the allocation of our aircraft
across our 19 European bases.
This means responding to airports with
uncompetitive costs, as well as moving
swiftly to seize opportunities as
competitors retreat.” Chief executive, Andy
Harrison
easyJet said it was being forced to cut its
operations at Luton due to ‘the airport’s
failure to recognise the commercial
realities of the recession’. Harrison added
that the situation at both Luton and East
Midlands had been exacerbated by the rise in
Airport Passenger Duty. Airport costs at
Luton have risen by 25% over the past three
years, which makes the base no longer
competitive, the airline added.
“APD in its current form is particularly
damaging to regional airports which do not
benefit from transfer passengers for whom
APD is not applicable.
"easyJet regrets the Government’s decision
to backtrack on the reform of APD which
would have made it an emissions-based tax
rather than simply a blunt holiday tax.” easyJet’s Chief Executive, Andy Harrison
Separately, the airline announced it carried
4.8m passengers last month, 4.7% more than
in August 2008. Load factor improved by 0.5
percentage points to 91.8%. In the 12 months
ended 31 August 2009, easyJet's passenger
numbers rose by 4.8% to 44.94m, while load
factor was 1.4pp higher at 85.4%.
Source: 03 September 2009
www.e-tid.com
bmibaby sees East Midlands potential
Days after easyJet announced it was
pulling out of East Midlands Airport,
bmibaby announced a 40% capacity increase at
the airport, with three new aircraft and
eight new routes.
The new routes are: Alghero (Sardinia),
Barcelona, Bastia (Corsica), Dubrovnik,
Malta, Newquay and Venice, which all start
in 2010, and Cork, which launches in
December 2009.
The new routes will see 350,000 bmibaby
passengers flying from East Midlands in
2010, with an additional 2,872 flights will
be operated.
“We recognise the size of the East Midlands
market and its future potential, and we will
continue to offer the people of the East
Midlands low cost flights with a high
quality service.” bmibaby Managing Director,
Crawford Rix
“This is fantastic news for our passengers
because bmibaby is not only adding new
routes but also extra destinations for
summer 2010, a significant increase in the
number of flights to popular winter and
summer destinations, and the addition of
three based aircraft, meaning an even
greater choice.” East Midlands Airport’s
Managing Director, Penny Coates
Source: 09 September 2009
www.e-tid.com
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SPECIAL FEATURE: Swine Flu Update
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Britain is
'tantalisingly close' to beating swine flu
The number of new cases of H1N1 swine
flu in England and Scotland continues to
fall, latest figures show. During the first
half of August rates of flu-like illness
fell significantly in England to an
estimated 30,000 cases, compared with
110,000 the week before. In Scotland
estimated numbers fell from 1,500 to 1,050.
Source:
www.news.bbc.co.uk
“I think we are
tantalisingly close to being able to win the
battle against this pandemic.
"We can't be complacent about this, we have
to continue planning, we have to be ready
for what happens in the autumn."
Government's chief medical officer, Sir Liam
Donaldson
He cautioned that there was still much
to do to combat the spread of the infection
and that it was very difficult to predict
when a second wave would hit.
His comments came as health chiefs unveiled
plans to double the number of intensive care
beds, to cope with an expected surge in
cases, which could strike as early as
October.
Source: 11 September 2009
www.dailymail.co.uk
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Swine flu
bill hits Thomas Cook
Travel firm Thomas Cook has said the
swine flu outbreak has cost it £12.6m - as
people cancelled travel to Mexico and other
destinations.
The firm said the impact had been "more
significant than expected".
The company said it was seeing more late
bookings for this summer, but that the
proportion of its holidays sold remained
similar to last year after it scaled back
capacity.
However it has more long-haul trips left to
sell than at the same time last year as
travellers shun the popular Mexican tourist
destination of Cancun.
Source: 23 August 2009
www.news.bbc.co.uk
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Are
customers really concerned about swine flu
when travelling?
A survey by HolidayExtras.com asked 498
customers about how concerned they were
about swine flu while travelling.
41% of customers said they were mildly
concerned by the threat of contracting swine
flu
36% say they will be taking precautions
such as washing their hands frequently
Only a cautious 1% plan to wear a mask
when travelling overseas
22% of customers said they are not worried
at all by the outbreak
Dr Laurence Gerlis, health expert on
HolidayExtras.com, points out that: "The UK
has a high incidence of swine flu, so you
are at lower risk abroad than at home.”
Source: 23 July 2009
www.TravelMole.com
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Swine flu poll reveals diverging attitudes
across Europe
Brits are more determined than their
European neighbours not to let swine flu
ruin their holiday plans, according to a new
survey.
Internet media company, Travelzoo, conducted
a poll last week of 10,582 travellers in 24
regions across the UK, Germany, France and
Spain.
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The survey
results reveal vastly diverging
attitudes towards swine flu.
3 times as many Spaniards would change their
travel plans because of swine flu compared
to Brits. In the UK, those living in the
North West are least concerned about the
impact on their travel plans (5%), while
residents of Northern Ireland are the most
concerned (12.5%). In London and the South
East, 8% say they will change their travel
plans because of swine flu.
Respondents in sunnier regions such as the
Canaries, South of Spain and the Balearics
are most likely to change their travel plans
because of swine flu - 28%, 24% and 19%
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"A number of surveys have revealed that
Britons will not give up their holiday or
travel plans, despite the risk of swine flu,
but this is the first to show just how
important that aspect of our life is,
compared to other Europeans,” said Stephen
Dunk, Travelzoo UK spokesman.
Source: 26 August 2009
www.TravelMole.com
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Mexico tourism offers model response to
swine flu fears
As the first country in the world to see an
outbreak of the swine flu, Mexico has
suffered a plummet of tourist demand over
the past few months. But the area is
rebounding and could be used as a model for
other tourism Meccas facing similar
situations.
The World Travel & Tourism Council (WTTC)
predicts Mexico’s travel and tourism economy
GDP growth will average around five percent
growth over the next decade (2009-19),
according to a new survey.
"Mexico should be applauded for the way it
handled the swine flu crisis. The Mexican Government and other
stakeholders in the local travel and tourism
industry have taught us all a lot because
they have shown great leadership during
their period of crisis, not to mention
responsibility, timeliness and
effectiveness.” WTTC Chief
Operations Officer, Ufi Ibrahim
A number of initiatives were implemented by
tourism organisations, including:
The national tourism board launched a $90
million advertising campaign designed to
educate the public about the facts and
dangers of the disease.
Hotels and airlines have been offering
“incredible deals” to attract visitors.
Mexico City’s Ministry of Tourism launched
in late July free medical insurance and
tourism assistance worth an estimated $30
USD per person to every tourist that visits
the city. “Of all the world’s largest cites,
Mexico City is the first to try this,” said
Mayor Marcelo Ebrard at a ceremony unveiling
the service. (Source:
www.springwise.com)
Mexico is one of the top cruise
destinations and its industry was also
impaired but to avoid new flu outbreaks,
Cruise Lines International Association
designed and handed out more detailed health
questionnaires for passengers before
boarding. Any passengers showing fly-like
symptoms can be refused boarding.
Source: 18 August 2009
www.TravelMole.com
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Consumer Trends
'Travel a right not a luxury', say young
Research carried out by MTV youth
culture and trends site MTVsticky suggests
that many young people see holidays as a
necessity, especially in a recession, but
they are more interested in traditional
leisure holidays than in volunteering or
so-called eco-travel.
MTVsticky publishes research on youth trends
for advertisers targeting the youth market
across all sectors, and works with a number
of travel partners, including the Greek
National Tourism Organisation and budget
travel specialist Shoestring.
Following this trend British Airways are
about to unveil a series of TV only ads
aimed at inspiring travellers to avoid
restrictions of the growing ’staycation’
trend and take off with them for
awe-inspiring experiences in some of the
worlds most amazing destinations.
Source: 08 September 2009
www.Travolution.co.uk
Public
'optimistic' about taking holidays in 2010
Members of the public remain optimistic
about taking a holiday in 2010, claiming the
recession will not influence their travel
plans. In some cases the recession has even
encouraged some Brits to trade up and travel
further afield taking advantage of special
offers.
Thomson and
First Choice surveyed 917 people for their
2009 Trends Report.
80% of people
expect to take a holiday in 2010, with a
similar amount claiming they would be
undeterred by the economic situation.
About half said they were budgeting to spend
the same amount on a holiday as this year,
while a further 24% pledged to spend more.
46%
indicated they would use the recession to
book five-star hotels at reduced prices.
23%
are now looking to buy long-haul flights at
the same price as those to short-haul
destinations. A further 18% said they would
purchase flight upgrades when available on
offer.
"People are still
seeing a holiday abroad as a necessity
rather than a luxury and they are still a
significant part of British life. This may
signify the return of consumer confidence. We have also used our leverage as
a tour operator to get very competitive
prices so we can bring five-star luxury to
people." TUI spokesman
The report also reveals responsible tourism
remains popular. Six out of 10 people prefer
to book with a company that uses business
practices such as employing local people and
sourcing local produce.
Source: 03 September 2009
www.TravelWeekly.co.uk
More taking
multiple short trips
More than a third of people are
favouring multiple short, ad hoc trips
abroad spread throughout the year rather
than a traditional two week summer holiday,
according to a new report.
Around 83% of 1,000 holidaymakers polled
intend taking between one and five short
breaks this year as Britain becomes a nation
of spontaneous mini breakers.
The findings from a new travel report from
Visa Europe challenges the ‘staycation’
trend and demonstrates that holidaying
abroad is still the preferred option. The
research found:
Holiday
trends are shifting in favour of
shorter but more frequent breaks.
More than one in five (21%) are actually
planning to take more holidays than last
year despite the recession.
The
majority of mini breaks are booked at short
notice over the internet.
20% of the population book
just one or two weeks before travelling,
demonstrating the impulse nature of these
purchases and the desire to find a late
availability, cut price bargain.
There is a willingness by
holidaymakers to be flexible on variables
such as dates of travel, airline, choice and
star rating of hotel and even destination.
Just four per cent of short breaks are
booked six to 12 months ahead of departure.
While the mini break is on the rise, the top
priority for most British travellers is to
head for the beach.
60% of those polled admitted to
booking beach breaks where the main
priorities were to relax and sunbathe.
Spain is the favourite holiday destination
together with the US, France and Greece.
City breaks emerged as the second most
appealing type of holiday, taken by 36% of
the population, while adventure activities,
camping and skiing also proved popular.
“Britons take 65 million trips abroad every
year, looking for great deals and taking
advantage of independent travel options by
booking over the internet. Yet our research shows that increasingly we
are holidaying at the last minute, jetting
off for spontaneous short breaks.”
Visa Europe spokesman
Euan Ballantyne
Source: 01
September 2009
www.TravelMole.com
Mixed messages over holiday review sites
Only a minority of the 5.5 million
holidaymakers Thomson and First Choice
handle a year fully trust what they read on
online review websites.
Yet as many as 71% cited independent
websites as their top method of researching
their holidays.
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Research by the
TUI-owned operators found only two per cent said they fully trusted
independent review sites such as TripAdvisor,
with the majority (83%)saying they 'mostly trusted' these type of
reviews.
More than 60% of the two operators'
customers said they always or regularly
consult sites like TripAdvisor when
researching a holiday. While less than eight per cent said they never
consulted such review sites.
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Word of mouth remains a powerful
influencer of holiday choice, with the study
finding that more than half of Thomson and
First Choice customers ask friends and
family when considering their holiday plans,
just behind the 71% reading online travel
forums.
Only four per cent of the holiday companies'
customers fully trust what they read in
brochures while 77% 'mostly trust' what has
been written.
TUI UK and Ireland managing director Dermot
Blastland, introducing an annual holiday
report, acknowledged a desire for better
two-way communication with customers.
“We understand that, compared to some
industries, tour operators have not always
enjoyed a reputation for being good
listeners. We acknowledge that we have some way to go,
and this is something we are striving to
change by initiating new feedback mechanisms
that go beyond customer satisfaction
questionnaires.” TUI UK and Ireland managing director Dermot
Blastland
Source: 04
September 2009
www.TravelMole.com
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Market
Trends
You've Heard
of the Staycation, But What About the 'Greycation?'
You've no doubt heard of the "staycation,"
but "greycation" might be a new term to
familiarize yourself with.
While the travel industry often
takes great pains to appeal to younger
demographics, what with the influx of
advertisements for debauched Spring Break
getaways and MTV branded guides, those 50
and over crave the same kind of exploration
that their younger cohorts do.
And where do these baby boomers choose to
spend their hard-earned cash, or, in some
cases, retirement fund savings? According to a recent
report by Reuters, culture-hungry greycationers are enamored with Germany, a
country that is not only attracting many an
international visitor these days, but whose
older citizens are stimulating the nation
by booking holidays and supporting local
businesses in the process.
"Seniors
today are more active, financially
independent, and eager to travel." Klaus Laepple
from Germany's DRV travel association.
The Reuters article cites
health-centric spa vacations and resort
getaways, such as to the German town of Binz,
as popular options for older travellers.
Source: 09 September 2009
www.Jaunted.com
Beyond
the Recession - Tourism has a role to rebalancing
the economy
According to HSBC's
Economic Review, Summer 2009 Issue 53, there is a
growing body of opinion that expects the recession
to end in the second half of this year, that is for
the economy to stop shrinking.
The forward-looking
Purchasing Managers Index surveys have show such
signs. In May, the services sector signalled a
return to growth for the first time in 12 months.
Having reached a record low in the closing months of
2008, the Index has been rising for six months and
recorded its fifth-largest-ever monthly gain in May.
In the past few months
the revival of the pound has started to look more
solid. By mid-June the pound had climbed back to
€1.17, and was again at over $1.60. Assuming that
the global financial system continues to heal,
investors will continue to diversify away from the
dollar, and that sterling will continue to
strengthen modestly.
It looks like the UK
will be out of recession several months before the
Euro Area, with the prospect that interest rates in
Britain will also be moving upwards more quickly.
Without doubt, the UK
is heading for its largest fall in output in any
calendar year in the post World War Two era. And, as
Mr Darling's Budget made very clear, the biggest
long-term casualty of the recession will be the
public finances. The cost to the Exchequer (and us)
of trying to kick start activity and rescue the
banking system will be felt for many years to come.
Rebalancing the economy
in spending terms means less consumption and more
exports and investment, which clearly has
implications in industrial terms. The UK needs to be
more internationally focused, to ensure that it pays
its way in the globalised economy. There is no point
the UK going head-to-head with China in many product
markets because in terms of price, we will always
come second. But there are areas in which the UK
could have an important comparative advantage
globally, areas where competition is about being
smart not cheap. In other words, pharmaceuticals
rather than basic chemicals, aerospace rather than
old fashioned metal bashing, etc. There are also
parts of services, such as education, financial
services and tourism that can step up their sales to
overseas customers.
Source: Summer 2009
www.HSBC.co.uk |
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Tourism Innovation
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Hotels as Retail Space
We've seen the Westin Hotels' Heavenly Bed
program, through which it sells the
same beds that guests sleep on in
its rooms and other hotel brands
following suit with selling selected
products that are used in rooms. Now, a hotel
chain still in the
planning stages aims to take the
concept and apply it to everything
on its eco-friendly premises.
The most unique part is that
virtually everything a guest might
see or touch in the hotel will be
for sale. Destiny will work with
brands to promote their products,
and consumers will have the option
of sleeping in a different room each
night to be able to try out as many
designs and combinations as
possible.
It's a well-known fact that
consumers like to try before they
buy and using a hotel stay to let
them do that thoroughly, for a wide
range of products, makes sense.
Read More > |
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Effortless Online Travel Organizer
Anyone who's ever travelled is
surely familiar with the dreaded
sheaf of printouts, receipts and
tickets we rely on to stay on
schedule during a trip. Now TripIt
promises to free us with an online
service that organizes all the
pieces into a single, consolidated
itinerary.
The site can accept booking
confirmations from most travel
agencies, airlines, hotels, rental
cars, rail providers and even
restaurants. TripIt's "Itinerator"
automatically combines everything
into a single master itinerary and
then searches the web for
complementary information, including
Google maps and directions, weather,
airplane seat advice, Wikipedia city
information, current events
information, city photos from Flickr,
and dining reservations from
OpenTable. Users can print out their
itinerary and go.
Read More > |
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Navigating Cities by Mood
Guidebooks and recommendations are
all very well, but there's very
little point in discovering a new
activity, restaurant or shop if
you're not in the right headspace to
enjoy it. Enter I Feel London (or
Toronto, or New York as is
appropriate), a site that lets users
search for things to do based on
their mood.
Currently in beta, the I Feel sites
bring a new spin to Google Maps.
There's a map for each one of nine
moods, covering such feelings as
naughty, hungover, girly,
sophisticated and broke.
Read More > |
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Cumbria Tourism Research
NEW - Caravan and Camping Guide Consumer
Survey - August 2009
Cumbria Tourism is reviewing the Camping,
Caravanning and Holiday Homes campaign, to
ensure it is fulfilling consumer needs,
whilst also being innovative and cost
effective. In order to inform developments,
research is being conducted firstly with
consumers, and subsequently with businesses
who have previously advertised in the
printed guide. The findings from the
research will help to determine future
marketing plans for this sector.
An incentivised online survey was sent on
16th August to 5,050 consumers who had
previously expressed an interest in caravan
and camping. The survey was incentivised
with a cut off date of 26th August. At this
point 855 responses had been received, a
response rate of 17%.
Holiday
Habits - On average, people take three
to four holidays or short breaks in the UK
each year, and one holiday abroad. 33% do
not usually holiday abroad.
Respondent
Profile
- 14% of those surveyed had not yet been to
Cumbria – the Lake District. 46% described
themselves as fairly frequent visitors.
Accommodation
Choice - 61% said if they were to visit
Cumbria – the Lake District they would
choose to go camping. Half would be likely
to choose self catering, 46% a guesthouse or
b&b and 39% hotels or inns. 31% would rent a
static caravan and 10% would bring their
own.
Accommodation
Information Sources - Looking online was
by far the most popular choice. Nine out of
ten would definitely browse online – in
total 99% could access information this way.
70% said they would definitely use golakes,
another 28% might – 98% in total.
Accommodation
Booking -
When it comes
to booking, 60% said they would do this
using the accommodation providers website.
Another 11% would use a third party website
such as golakes. A quarter would book by
phone and none would use a TIC.
Lead
Time - Just 12% of people would book
more than 6 months in advance. A quarter
would book 3-6 months ahead of their trip,
and the majority (56%) one or two months
before the trip itself.
Party
Composition - Half of those interviewed
would visit Cumbria – the Lake District with
their other halves. 23% were families with
school age children. Some people said they
would come with their dogs – and information
on dog-friendly places is important to them.
Trip
Length - Most people said they would
stay for three nights, but as some planned
fairly long trips the average was five
nights.
Future
Marketing Campaigns - Three quarters
said they would definitely use a dedicated
website for searching for information. Next
most popular in terms of people saying they
would definitely use an e-brochure and
a map of the county (52-53%).
NEW - June Business Survey
Cumbria Tourism's latest online business
survey, treated as an update to the biannual
telephone survey, was undertaken in August
2009. When considering these please bear in
mind that the information we get from the
monthly email surveys tends to be overly
pessimistic, and are also based on a much
smaller, less representative sample (160 in
this case) than our biannual telephone
survey (500). They should be treated as
interim information until we get the more
reliable results from the six monthly
telephone survey. The next telephone survey
will commence at the start of October.
Key findings for August include:
41%
of businesses report profits down, a slight
improvement on 45% for July. 33% report
profits up.
As
the year progresses businesses have become
less optimistic. People thinking 2009 will
be as good as, or better than 2008, peaked
at 78% during May and now stands at 69% -
this is also a slight improvement on July.
So
far the overall response by tourism
businesses suggests that the various changes
in consumer behaviour as a result of the
economic climate (e.g. the staycation) are
having a net negative effect. Each month
more businesses report a negative impact
than report a positive one (with the
exception of May when this was equally
divided).
The
current economic climate has forced 45% of
business to offer special deals and
promotions – astonishing given the time of
year. 26% have specifically reduced prices.
Despite
the difficult circumstances, tourism
businesses in Cumbria continue to invest
time and money in their product, investing
in marketing, advertising, facilities and
customer service. A focus on customer
service was the most widely reported action,
being taken by 49% of respondents.
One
in ten businesses report trading
difficulties. At the start of the year up to
a quarter of tourism businesses had reported
that they were facing trading difficulties.
The largest problems are increased business
costs, reduced demand, unavailability of
credit and cash flow issues.
Some
significant trends include an increase in
last minute bookings (reported by 53% of
businesses), an increase in online bookings
(39%) and an increase in overseas visitors
(36%).
Research Update
Other projects currently underway include
events evaluation for the 2009 Great
North Swim, the biannual tourism
business survey asking 500 managers
about business performance and factors
affecting business over the last 6 months,
as well as future forecasts, and an online
and telephone coach tourism/group travel
survey with larger serviced
accommodation providers and visitor
attractions to assess the size and value of
this market.
To find out more about any of the above
research please contact us.
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Contact Cumbria Tourism's Research
Team
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